A night time street party with a twist!
LIGHT UP STORE STREET will open the Festival weekend in style! One of central London’s hidden gems, Store Street is a tree-lined avenue on the edge of the West End with a very special local flavour
and close knit community. For one night, Store Street will be artistically reinvented – transformed by fire, light and pyrotechnic gurus pa-BOOM, and taken over by local artists, musicians and creative agents. Stunning fountains of water and fire, hanging drops of light, symbolic Hot Heads and a mini
fire-lit bandstand will run the length of the street, whilst Store Street shops, businesses and cafes will open up to reveal local artists in residence for the night.
A new copper fire structure, made by Bloomsbury residents with pa-BOOM will be lit for the first time, whilst Festival musicians, street food and mulled wine will complete the street’s transformation.
This is a FREE event (please note that the street capacity is limited and access will be managed