Each year, the Festival runs a competition for BA (Hons) Graphic Communication Design, Central Saint Martin’s students to design the Festival’s publicity image. This year’s winning entry is by Samuel Hayward.

The Duchess of Bedford announced the winner at a Festival’s launch for sponsors and key Festival partners at The Bloomsbury Hotel on 12th June. Depicting a colourful bird rising out of the University of London’s Senate House, all judges agreed that the design cleverly combined the celebratory essence of the Festival with this year’s theme, independence.

Kate Anderson, Director of Bloomsbury Festival says: “Samuel Hayward’s entry was most definitely a worthy winner; it captured both the free spirit of this year’s Festival theme of Independence and the creative and fun nature of the Festival, together with an iconic Bloomsbury landmark. We’re delighted to have his design as the official image for 2017’s event. This competition has become an important part of Bloomsbury Festival, which is a celebration of arts, science and emerging creative talent in one of London’s most vibrant quarters.”

Samuel Hayward, the winner of the design competition, adds: “I was inspired by the longstanding associations of birds with freedom and independence, and thought the vivid colours and loose, spontaneous shape also reflected the theme. I chose to use the Senate House building because of its instantly recognisable outline, which ties the design back to the Bloomsbury area. I created the design using watered-down ink and a paintbrush, then coloured it digitally.’’

The winning design will be used on the cover of the marketing brochures and posters, as well as the Festival website – look out for it across Bloomsbury!